Have you ever questioned whether the chosen keyword aligns with trending keywords for SEO optimization?

Yes, identifying trendy keywords using Google Trends can be a powerful way to stay ahead of the curve in content creation, marketing, and SEO. Here’s a step-by-step guide on how to identify trending keywords using Google Trends:

1. Access Google Trends

2. Explore Trending Searches

• Click on the "Explore" tab to start analyzing trends.

• You can view trending searches in real-time by clicking on "Daily Search Trends" or "Realtime Search Trends" (if available in your region).

• These sections show what’s currently popular based on search volume spikes.

3. Search for Specific Keywords

• Enter a keyword or topic in the search bar to see its trend over time.

• Google Trends will show you the interest over time, related queries, and regional interest.

• Use this to identify if a keyword is gaining or losing popularity. An Example when we type shoes into Google Trends

4. Tips for Identifying Trendy Keywords:

• Look for Breakouts: Keywords labeled as "Breakout" in related queries are often the most promising.

• Focus on Timeliness: Trending keywords often have a short lifespan, so act quickly.

• Combine with Other Tools: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to validate search volume and competition.

5. Analyze Interest Over Time

• Look at the Interest Over Time graph to see how search interest for a keyword has changed.

• A sharp upward spike indicates a trending keyword.

• Compare multiple keywords to see which one is more popular.

6. Check Related Queries

• Scroll down to the "Related Queries" section.

• This shows keywords that people are searching for alongside your main keyword.

• Look for terms labeled as "Breakout"—these are keywords with a significant increase in search volume.

7. Filter by Region and Time

• Use the filters to narrow down trends by:

  • Region: Identify trends specific to a country, state, or city.

  • Time Range: Choose between past hour, day, week, month, or custom ranges to see short-term or long-term trends.

8. Compare Keywords

• Use the "Compare" feature to analyze multiple keywords side by side.

• This helps you identify which keyword is more popular or has a higher growth potential.

9. Explore Trending Categories

• Click on "Categories" to see what’s trending in specific industries (e.g., health, technology, entertainment).

• This can help you find niche-specific trending keywords.

10. Leverage Seasonal Trends

• Use the "Year in Search" feature (released annually by Google) to identify seasonal trends and recurring popular topics.

11. Export Data

• Export the data to CSV for further analysis or to track trends over time.